Project Brief Form

Welcome to the Difference Project Brief Form. Feel free to make your answers as short, or as long as you choose. If you don’t have the information on hand feel free to skip that question, or just contact us directly if you have any questions. This information just covers the basics but is crucial to achieving a great result. Thanks for your time!

"*" indicates required fields

1 / Your details

Your name*

First Last

Email address*

In case this is different from what we have on file

Phone number*

In case this is different from what we have on file

2 / Brand details

Name of company/organisation*

Brand (optional)

If different from company/organisation name

Brand tone and manner*

What is your brand personality? Eg. Professional, bold, playful, authoritative, warm, informative, premium, etc.? Do you have existing brand guidelines? What tone of voice should the design communicate?

3 / Project details

Project title*

Project overview*

What is the purpose of this project? Specifically what is this job required to achieve? (Raise awareness, reposition, gain trial, sell x quantity etc.). What problem are you trying to solve? What are the key objectives or goals? Is this part of a wider campaign or strategy? How will success be measured?

Target market*

Who is the primary audience? Are there any secondary audiences? What do you want the audience to think, feel, or do? Any insights into audience behaviour or preferences?

Key message*

What is the desired thinking we want our target market to have after viewing this work? Key messages or taglines etc. to include?

4 / Design and outputs

Suggested design direction (optional)

What are your initial ideas for this campaign?

Call to action*

Do you already have a specific CTA in mind, or will that be defined as part of the project?

Deliverables and technical requirements*

Please list any deliverables, mandatories, and required assets. Include any technical specifications and platform requirements eg. web CMS, file types, print specs (if applicable).

Previous marketing & advertising activity (optional)

Please attach (see attachments section below) or list any other marketing material, advertising, promotions, POS, exhibitions etc. that relate to this project.

Production & timings*

Please list any milestones and deadlines that need to be met. How does this campaign fit into the annual media plan? Do you wish us to help with integrating this campaign into other marketing initiatives?

5 / Budget and final thoughts

Project budget*

Please supply approximate creative, media, and production budget where applicable

Final thoughts (optional)

Is there anything else we should know?

6 / Attachments

Related attachments (optional)

Drop files here or

Accepted file types: jpg, gif, jpeg, pdf, png, heic, heif, indd, ai, psd, idml, doc, docx, xls, xlsx, ppt, pptx, zip, Max. file size: 30 MB, Max. files: 10.