Mānawa Bay

Brand Campaign l Photography

In collaboration with Mānawa Bay, Auckland’s newest outlet shopping destination, we developed a new brand campaign to showcase the key highlights of the centre. Working closely with the client, we art directed and produced photography and video, delivering assets across ATL, billboards, digital, and social channels.

Photo of a Mānawa Bay billboard featuring brand campaign assets created by Difference
Mānawa Bay digital banner with a foodcourt focus
Photo of a smartphone showing the Mānawa Bay Instagram page, with an Instagram post image created by Difference
Photo of a giant Mānawa Bay billboard near Auckland Airport, featuring campaign artwork created by Difference

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