Panhead

Retailer Marketing | Activation

Panhead Custom Ales, originally founded in Upper Hutt, New Zealand, is renowned for its distinctive beer lineup and custom culture. We were proud to support the launch of the new Panhead Hazy IPA Pick Up Range, collaborating with the Panhead team to bring the product to life through engaging nationwide retail activations, in-store gift-with-purchase offers, and on-premise promotions.

Composite image showing the Panhead Hazy IPA Pick Up branding, with a photo of a vintage pick-up truck
Panhead Pickup printed coasters designed by Difference
Photo of three people standing around a vintage pick-up truck in the desert, with dirt bikes
Promotional poster for Panhead competition — Win a Weber BBQ
Logo: Panhead Brewery Custom Ales

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